Be a Wise Owl, Not a Stupid One

Entrepreneurs thrive on venturing into the unknown. They don’t let a lack of expertise limit their ambitions.  For example, Arnold Korea successfully built a video broadcasting business despite having no prior experience in satellite technology.

“Problem First, Not Product First”: Customer-Centric Solutions

Instead of focusing solely on creating products, entrepreneurs should identify and solve real-world problems for customers. Jonathan Thorne exemplified this by inventing surgical forceps that addressed a specific issue faced by surgeons.

“Think Narrow, Not Broad”: Niche Success

Focusing on a well-defined niche allows entrepreneurs to become experts in serving a specific customer segment. Nike’s initial focus on creating performance shoes for distance runners  is a prime example of this mindset.

“Asking for the Cash and Riding the Float”: Smart Funding

Entrepreneurs should be strategic with their finances, prioritizing raising capital and minimizing unnecessary spending. Elon Musk’s approach to funding Tesla by selling a limited number of high-end sports cars demonstrates this concept.

“Beg, Borrow, but Please Don’t Steal”: Resourcefulness is Key

Finding creative ways to obtain resources without excessive spending is essential for entrepreneurs.  Tristram and Rebecca Mayu built their treetop adventure business by leveraging resources from the UK Forestry Commission.

“Permissionless Innovation”:  Breaking the Mold

Successful entrepreneurs often don’t wait for approval from authorities to pursue their vision. Uber’s founders, Travis Kalanick and Garrett Camp, launched their service despite facing regulatory hurdles.


By adopting these counterintuitive mindsets,  entrepreneurs can overcome  obstacles, think outside the box, and find unique ways to achieve their goals.

More Read: Startup